# Changes in the market

Since 2005 the sports & wellness market has almost doubled from 46 to over 90billion US dollar. To encourage healthy lifestyles for users, various companies, including health insurers and general enterprises, etc have formed major markets, and health-related industry participants can demand health data from personal trainers, gyms, and sports clothing stores etc through health-related platforms. Nevertheless, the data which users track every day remains confined by a single provider or a small network of partners at best, and said user has very limited ways to share it. The growing market and the extensive use of health apps have not yet deliver on the promise of digital technology that empowers individuals and results in better health care and more connected sports and wellness market. The crucial shortages are:

1. We are not the owners of the quantified self
2. Mobile health apps do not integrate with each other
3. Due to restricted data flow, sports and wellness market lacks connectivity.

<figure><img src="/files/EdJ6C0K8NZn63rPUWMrP" alt=""><figcaption></figcaption></figure>


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